Increasing Conversion with Conversational AI

Meeting the high expectations of the modern shopper has never been more challenging.

Consumers are confronted with a vast range of products, but choice doesn’t always equal conversion. 

When the latest research shows that 56% of consumers have abandoned a website purchase because it was too difficult to find the right product, what can you do to stop your company losing revenue?

You'll learn:

• How machine learning and AI could increase your consumers’ purchase-decision confidence by 81%.
• How innovative brands like Canon, KitchenAid, Sky, and Clairol are using conversational marketing to drive conversion.
• How Conversational Marketing can be leveraged to increase engagement and conversion by up to 107%.

Presenters:

Chris Baldwin - VP of Marketing, zoovu

Christopher Baldwin is a results-driven, creative individual with expertise in delivering tactical projects ranging from Marketing Communications, Content Management, Branding and GTM Strategy.

Sarah Assous - SVP of Marketing, zoovu

Sarah has been working in the Digital Marketing industry for over 5 years. She has a passion for innovative technologies that help companies grow their digital presence and deliver real value to today’s connected and discerning consumers.