Reports

Humanizing Digital 2020

Please login or register to download the report

21 November, 2019

Humanizing Digital 2020

zoovu

In this study, Zoovu and Researchscape surveyed 1,077 consumers between the ages of 17 to 69 across the US, UK and Germany to understand their views on customer experience, decision making and learn more about how they search and buy products.

Humanizing-digital-2020.png

Key highlights include:

  • 54% of shoppers have stopped purchasing from a particular site because it was too difficult to find the right product.
  • 71% have switched to a competitor that provided an easier product-finding experience
  • 88% of consumers demand businesses to integrate digital assistants as part of the shopping experience, to help them choose

"Any business that is serious about growing online sales needs to address the choice overload phenomenon. Our research shows that consumers crave (and demand) assistance and guidance as they search on digital channels, as a means to promote purchase confidence"

-Claudine Bianchi, CMO, zoovu

Get your copy.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
How to move from Gut Feel to Actionable Insights

How to move from Gut Feel to Actionable Insights

Mapp
Mapp
Read more
Trendlines: Conversational AI

Trendlines: Conversational AI

Avanade
Avanade
Read more
What it takes to be an AI Leader

What it takes to be an AI Leader

Avanade
Avanade
Read more
Why your Search Experience is Losing you Money

Why your Search Experience is Losing you Money

zoovu
zoovu
Read more
Your Digital Experience Stack Check

Your Digital Experience Stack Check

Jahia
Jahia
Read more

Latest reports

See all
The Definitive Guide to Lead Generation

The Definitive Guide to Lead Generation

Marketo
Marketo
Read more
How to move from Gut Feel to Actionable Insights

How to move from Gut Feel to Actionable Insights

Mapp
Mapp
Read more
The Digital Marketing Guide for Retailers

The Digital Marketing Guide for Retailers

Mapp
Mapp
Read more
Are You Targeting Prospects at all Stages of the Funnel?

Are You Targeting Prospects at all Stages of the Funnel?

Siteimprove
Siteimprove
Read more
Becoming Future Ready with CX-led Digital Transformation

Becoming Future Ready with CX-led Digital Transformation

Avanade
Avanade
Read more