Human-to-Human Consultation: Increase Sales and Uncover Preferences

Consumer spending on health and beauty products is shifting online faster than nearly every other category. What’s more, the top 20 cosmetic companies only capture 14% of digital dollars! There’s a race on to win the wallets of consumers, and decoding their needs through consultative digital experiences is the fastest way to growth.

This eBook explores:

• The critical factors that are influencing purchasing decisions today
• How companies can increase conversion by 211% by offering guidance through digital assistants
• Examples of how leading brands like MOROCCANOIL, Clairol and NEXXUS and are capitalizing on digital assistants to give their brands a competitive edge in the marketplace

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