Reports

Who is Answering Questions About Your Brand?

Please login or register to download the report

5 December, 2019

Who is Answering Questions About Your Brand?

Yext

Consumers ask questions about your brand every single day. Do you really know who is answering their questions?

The rise of voice assistants, chatbots, and the introduction of natural language processing in search has made the entire search ecosystem more conversational. We ask for what we need because we trust that the search ecosystem will provide a specific answer.

But what about when it doesn’t provide an accurate or relevant answer? What about when consumer questions about businesses lead to answers from content farms looking to capitalize on clicks — or an ad for the business’s top competitor?

Yext conducted research and uncovered that 82% of common questions about Fortune 500 companies are answered by sources other than the brand.

In this whitepaper, you’ll discover:

  • Why search matters more than ever — even in the era of “no-click” searches
  • What brands risk by failing to deliver answers to customer questions
  • How delivering brand verified answers builds consumer trust and drives conversion

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Latest reports

See all
Referral success in the Fashion Sector

Referral success in the Fashion Sector

Mention Me
Mention Me
Read more
The Complete Guide to Intent Marketing

The Complete Guide to Intent Marketing

Yext
Yext
Read more
No Wrong Answers: Why Search is Mission Critical for Brands

No Wrong Answers: Why Search is Mission Critical for Brands

Yext
Yext
Read more
5 Requirements of a Modern Martech Stack

5 Requirements of a Modern Martech Stack

Yext
Yext
Read more