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20 Effective Food & Beverage Digital Marketing Campaigns
As staying in becomes the new going out, and disruptors like Deliveroo and Uber Eats rapidly courier à la carte dishes direct to hungry consumers, food & beverage brands have had to adapt or risk becoming antiquated. Menus are online, sides can be ordered at the swipe of a finger, and chatbots have replaced serving staff.
For many, this is a challenge, but for food & beverage brands prepared to adopt a mix of digital marketing techniques, they can still reach consumers and increase market share. By employing interactive marketing experiences they can increase zero-party data collection, build brand affinity and engage foodies on every digital touchpoint.
In this campaign book, you will learn how to:
- Choose the best campaigns to drive engagement, clicks-throughs and sales conversions
- Leverage your social channels with the optimal mix of branded and user-generated content
- Deploy marketing campaigns that capture zero-party data and deliver measurable ROI