The Future of Fundraising

Destroying data silos and delivering exceptional donor experience

A charity guide from Trillium; charity and membership digital transformation experts.

We are in the middle of a digital revolution and if charities and fundraising organisations want to continue attracting donations they need to act now to keep up.

Consumer behaviour is changing and these changes are coming from how we use technology. Digital titans, the companies we use every day for shopping, entertainment and banking are using personalisation, artificial intelligence and machine learning to gain insight into their customers and deliver experiences that keep customers engaged and happy.

This guide explains how you can better enhance your technology to optimise your data, increase digital engagement and attract more donations. Including:

• The new benchmark for fundraising and donor engagement in the digital age
• How to avoid creating data silos that result in bad user experiences
• The context of the Charity Digital Code in the future of fundraising