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What does Omnichannel Marketing Means for Charities and Membership Organisations?
A guide to delivering a seamless member and donor experience from Trillium (in collaboration with dotdigital); charity and membership digital transformation experts.
Membership organisations and charities can no longer rely on traditional mass marketing methods to secure sign-ups or donations and nurture member/donor relationships.
As the digital landscape around us changes and evolves, omnichannel marketing offers membership organisations and charities the chance to present a robust brand experience on any channel and collect the right data to inform future fundraising and increasing memberships.
In this ebook guide, we will discuss how marketing channels have evolved to fit the needs of omnichannel consumers: from disjointed, one-way communications to holistic, two-way conversations.
Today, consumer touchpoints are all interconnected and to stay in the game, membership organisations and charities must deliver a seamless experience from one channel to the next. This guide includes:
- What an omnichannel approach is and how it's different from multi-channel methods
- How membership organisations and charities can benefit from this approach and better engage and create dialogue
- Why it doesn't need to be expensive to implement and can add value to your existing technology and data strategies