Reports

Switched-On Consumers: Their Data, Their Terms

Please login or register to download the report

23 July, 2019

Switched-On Consumers: Their Data, Their Terms

Tealium

Privacy matters to all consumers. But it matters to some consumers far more than others. In fact, a majority (55.1%) say it is extremely important to them. That puts brands on notice to demonstrate they are respecting the concerns and sensitivities of their users and customers.

DataIQ, in association with Tealium, carried out a research project among consumers exploring their awareness of how personal information is being requested and used on web sites and apps they use, as well as what influences their attitudes during this data-value exchange.

Download this research report to discover how respondents:

  • Feel about privacy and personal data
  • Trust brands with personal data online
  • View the data-value exchange
  • Are aware of data protection rights

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
On-Demand Webinar: Optimizing the Continuous Flow of Customer Data in Your Business

On-Demand Webinar: Optimizing the Continuous Flow of Customer Data in Your Business

BlueVenn
BlueVenn
Read more
How to Use Customer Data to Drive a Test and Learn Culture

How to Use Customer Data to Drive a Test and Learn Culture

SAS
SAS
Read more
Before You Buy: A Guide For Choosing A Customer Data Platform

Before You Buy: A Guide For Choosing A Customer Data Platform

Tealium
Tealium
Read more
How to Build a Data Foundation that Meets CCPA Compliance

How to Build a Data Foundation that Meets CCPA Compliance

Tealium
Tealium
Read more
Powering Trustworthy and Reliable Customer Analytics with a Customer Data Platform

Powering Trustworthy and Reliable Customer Analytics with a Customer Data Platform

BlueVenn
BlueVenn
Read more

Latest reports

See all
Performance and Intelligence: Delivering Digital Experiences at Scale

Performance and Intelligence: Delivering Digital Experiences at Scale

Acquia
Acquia
Read more
Top Five International Digital Marketing Fails

Top Five International Digital Marketing Fails

Search Laboratory
Search Laboratory
Read more
Increasing Conversion with Conversational AI

Increasing Conversion with Conversational AI

zoovu
zoovu
Read more
 How to Establish the Business Case for PIM and Convince Your Boss to Invest

How to Establish the Business Case for PIM and Convince Your Boss to Invest

Contentserv
Contentserv
Read more
Leveraging the Google Marketing Platform to Maximise the Value of Your First-Party Data

Leveraging the Google Marketing Platform to Maximise the Value of Your First-Party Data

Search Laboratory
Search Laboratory
Read more