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Customer Data Platform: Solving Real World Problems
Today’s consumers have a plethora of touchpoints, channels and devices available to them, creating more data than ever before. Enterprises have been acquiring a significant amount of technology in a very short time period to keep pace and while many of these solutions have proven worthy in their own right, they also add fuel to an underlying problem: customer data fragmentation.
To solve this issue, brands are increasingly looking to Customer Data Platforms (CDPs) to help centralize customer data and make it available to all other systems. But what exactly is a CDP? What does it help solve? And what should you be considering to select the right CDP for your business?
Watch Tealium’s on-demand webinar and hear from David Raab - founder of The Customer Data Platform Institute as he provide’s a definitive review of Customer Data Platforms.
Register now to learn:
- What a Customer Data Platform (CDP) is and what it does
- A comprehensive review of the different types of CDPs
- Real-world use cases for Customer Data Platforms
- What businesses should know when selecting a CDP and what to expect in the future
David Raab - Founder of the Customer Data Platform Institute
Meredith Albertson - VP Marketing, Tealium