Reports

In-Housing: Avoid the Risks, Reap the Rewards

Please login or register to access the report

30 July, 2019

In-Housing: Avoid the Risks, Reap the Rewards

TAP London

Marketers are wrestling control from their agencies more than ever before, as in-housing skills and technology becomes an established process within the sector.

78% of Association of National Advertisers (ANA) member marketers launched agency offerings in-house in 2018, compared to a reported 58% in 2013. Unilever, Procter & Gamble, Uber, Barclaycard and Lego are just some of the brands who’ve talked up the resulting efficiencies, security and transparency. The rewards are huge. But how do marketers navigate their way through the risks? What are the pitfalls to avoid as they seek the paybacks from this new client/ agency landscape?

Listen to this TAP London webinar, hosted by Econsultancy, to learn how you can follow best practice in-housing principles, to help optimise your campaigns.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Latest reports

See all
The Economic Impact Of Progress Sitefinity Digital Experience Platform

The Economic Impact Of Progress Sitefinity Digital Experience Platform

Forrester
In partnership with
Progress
Read more
Marketing's Missing Millions

Marketing's Missing Millions

Phrasee
Phrasee
Read more
Email subject line optimization tips

Email subject line optimization tips

Phrasee
Phrasee
Read more
Goodbye Junk Folder, Hello Inbox! A Guide to Email Marketing Deliverability

Goodbye Junk Folder, Hello Inbox! A Guide to Email Marketing Deliverability

Adestra
Adestra
Read more