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Ranking Factors 2019: Google Lighthouse
Searchmetrics‘ analysis of Google Lighthouse Ranking Factors reveals the standard of technical optimization of the top-ranking websites on Google.
The report shows that there are clear correlations between factors like faster load times or use of modern web technologies and better ranking positions in the Google search results. Besides presenting the most relevant findings, drawing on the results of over 15 million Google Lighthouse audits, the study also provides a preview of more targeted Lighthouse reports that can be used to guide the technical optimization of websites in specific industries.
The study analyzes technical optimization of websites with focusing on their mobile performance. This is of great importance because today more website traffic comes from mobile users than from desktops. Furthermore, there is evidence that users are more likely to bounce from slower mobile sites.
Download the full report to understand the importance of technical optimization, which can be beneficial for traffic, conversion and turnover.