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Online Retail Market Analysis UK 2019
Searchmetrics
UK retail eCommerce sales are to top £100 billion in 2019
That’s according to an eMarketer study, that also found that online sales now account for over a fifth of all retail in the United Kingdom. However, the online shopping market is very different from the offline world, with several exclusively online players, and a surprising lack of penetration for many familiar names from the high street.
In a far-reaching investigation of the online commerce market in the United Kingdom, Searchmetrics have analyzed eight major industries, with the results of the study now available for download.
![Online-Retail-Market-Analysis-UK-2019-LP-Combined.png Online-Retail-Market-Analysis-UK-2019-LP-Combined.png](/getattachment/56e79e0e-a81f-4470-b946-279b396a7eaa/Online-Retail-Market-Analysis-UK-2019-LP-Combined.png)
Key findings from the Online Retail Market Analysis UK 2019:
- The leading retailers in the online markets differ greatly from those in offline commerce.
- Amazon dominates in many areas, but is comparatively weak in apparel, food and sporting goods.
- Many big brands’ online presence fails to match the strength of their offline business – they are failing to maximise their online turnover as they miss out on potential visitors.