Reports

Top Five International Digital Marketing Fails

Please login or register to access the report

22 August, 2019

Top Five International Digital Marketing Fails

Search Laboratory

Going global is not an easy task. Being able to successfully do this across multiple markets, languages and cultures takes careful planning and execution.

This on-demand webinar breaks down the elements for effective global targeting and gives insights on best practice, common mistakes and assumptions established brands tend to have made.

The top fails we will be covering are:

  • Trying too much at once
  • Translation automation
  • Errors in hreflang code
  • Spreading budget too thinly and
  • Assuming brand awareness.

You will learn how to:

  • Identify which markets present the biggest opportunity
  • Fully localise a site for users to increase ROI
  • Understand how to implement technical onsite considerations
  • The difference in cost for acquiring new customers vs re-targeting existing customers
  • Build your brand vs focusing on specific keywords.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Latest reports

See all
A Global View of the Technology Industry in 2020 - Europe

A Global View of the Technology Industry in 2020 - Europe

YouGov
YouGov
Read more
A Global View of the Technology Industry in 2020 - USA

A Global View of the Technology Industry in 2020 - USA

YouGov
YouGov
Read more
A Global View of the Technology Industry in 2020 - APAC

A Global View of the Technology Industry in 2020 - APAC

YouGov
YouGov
Read more
The Content Hub Revolution: Transforming The Way We Manage Content and Digital Assets

The Content Hub Revolution: Transforming The Way We Manage Content and Digital Assets

censhare
censhare
Read more
Build More Powerful Portals With a Modern CMS

Build More Powerful Portals With a Modern CMS

Progress
Progress
Read more