Reports

How to Use Customer Data to Drive a Test and Learn Culture

Please login or register to access the report

25 July, 2019

How to Use Customer Data to Drive a Test and Learn Culture

SAS

Many organisations rely on opinion to drive their business decisions which drives their customers' experience. The time pressure on resources can also mean that non-performing actions or decisions will remain in place. This could simply be that you’re sharing out of stock items on your website which is causing abandoned baskets, or personalisation that isn’t accurate.

Using your customer data to drive a test and learn culture, will help you to make the transition from opinion to fact, by identifying what small, quick tests you can conduct to answer important business questions, improve upon your business KPIs and improve your customer experience.

Why attend?

In this on-demand webinar you will:

  • Learn how to use customer data to drive a test and learn culture
  • Identify tests to conduct to turn opinion in to fact and drive business decisions
  • Understand how to improve your business KPI's and improve customer experience
     

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
How to Ensure your CX Program has 2020 Vision

How to Ensure your CX Program has 2020 Vision

Confirmit
Confirmit
Read more
Digital Experience in 2020

Digital Experience in 2020

Magnolia
Magnolia
Read more
Ten Tips for Optimizing the Customer Journey

Ten Tips for Optimizing the Customer Journey

BlueVenn
BlueVenn
Read more
The Future of Retail: A Study of Consumption Behaviour

The Future of Retail: A Study of Consumption Behaviour

Valtech
Valtech
Read more
Why the ROI of PIM is Measured by More than Just Revenue

Why the ROI of PIM is Measured by More than Just Revenue

inRiver
inRiver
Read more

Latest reports

See all
The Zero-Party Data Playbook

The Zero-Party Data Playbook

Cheetah Digital
Cheetah Digital
Read more
Why your Search Experience is Losing you Money

Why your Search Experience is Losing you Money

zoovu
zoovu
Read more
How to Ensure your CX Program has 2020 Vision

How to Ensure your CX Program has 2020 Vision

Confirmit
Confirmit
Read more
Accelerating Customer Journeys: Leveraging Digital to Drive Customers from Awareness to Loyalty

Accelerating Customer Journeys: Leveraging Digital to Drive Customers from Awareness to Loyalty

Magnolia
Magnolia
Read more
Digital Experience in 2020

Digital Experience in 2020

Magnolia
Magnolia
Read more