Reports

A Marketer's Guide to Personalization

Please login or register to download the report

8 May, 2019

A Marketer's Guide to Personalization

Lotame

Marketers are on an ever-evolving journey to identify their best customers, find more like them, and build positive connections with them to increase brand loyalty and sales. The goal, in short, is to give the consumers what they want, so they keep coming back for more. But how do you make sure each consumer’s experience is personalized to match their particular stage of the customer journey for maximum efficiency? Introducing the Marketer’s Guide to Personalization.

Content Personalization is used by advanced marketers to customize the messaging & products served to customers, to help increase engagement, sales and ROI. Learn how a DMP can connect your existing customer data to your CMS, to serve the right content and messaging that resonates with your best customers, leading to increased conversions. Download the guide to learn more.

This guide includes:

  • Tips & Tricks for Success with Audience-Based Personalization
  • How to Use Your Existing Customer Data to Increase Engagement
  • Customer Journey Optimization
  • Quick Wins and Ways to Get Started

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
Five Secrets for Improving Customer Experience via Better Product Content

Five Secrets for Improving Customer Experience via Better Product Content

inRiver
inRiver
Read more
Guide to Referral in the Finance Sector

Guide to Referral in the Finance Sector

Mention Me
Mention Me
Read more
Build Brand Humanity by Mastering Empathy at Scale

Build Brand Humanity by Mastering Empathy at Scale

Braze
Braze
Read more
The State of Customer Engagement 2020

The State of Customer Engagement 2020

dotdigital
Dotdigital
Read more
Ranking Factors 2019: Increase your Online Performance with Google Lighthouse

Ranking Factors 2019: Increase your Online Performance with Google Lighthouse

Searchmetrics
Searchmetrics
Read more

Latest reports

See all
Choosing a Content Management System: The Ultimate Guide

Choosing a Content Management System: The Ultimate Guide

Magnolia
Magnolia
Read more
How to Choose the Best Headless CMS for Your Project

How to Choose the Best Headless CMS for Your Project

Magnolia
Magnolia
Read more
Straight-Talking for Content Management

Straight-Talking for Content Management

Magnolia
Magnolia
Read more
Why Start Digital Transformation with PIM?

Why Start Digital Transformation with PIM?

inRiver
inRiver
Read more
Five Secrets for Improving Customer Experience via Better Product Content

Five Secrets for Improving Customer Experience via Better Product Content

inRiver
inRiver
Read more