Data Management Platform Playbook for Publishers

Lotame’s data management platform enables publishers and media companies around the globe to capture valuable first-party audience data, organize it, build audiences, and activate those audiences in a variety of ways to gain audience insights, increase revenue and sell more ads. Sounds pretty good, right?

But how do you actually do that? If you’relooking for tips and tricks to guide you on the path to DMP success, Lotame’s DMP Playbook for Publishers may be just the ticket.

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