Reports

Data Management Platform Playbook for Marketers

Please login or register to download the report

8 May, 2019

Data Management Platform Playbook for Marketers

Lotame

Data management platforms (DMP's) have risen to the forefront of marketing, but how can you be sure you are making the most of your audience data? Are you using the customer data you have available to increase engagement throughout the customer journey? If you’re looking for guidance, look no further. Get the DMP Playbook.

This playbook includes:

  • An overview of DMP Use Cases, including personalization, cross-device messaging, and attribution
  • Suggestions on how to hire or assign the DMP “owner” at your organization
  • What to consider when setting objectives and goals for your DMP
  • Tips & tricks for success for maximizing the value of your data

We’ve helped companies around the world in every industry develop and refine their data strategies to make the most of their customer data. In fact, our clients have seen up to $8 back for every $1 they spend on the Lotame DMP.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
A Practical Guide: To Protecting Business Data in the Cloud

A Practical Guide: To Protecting Business Data in the Cloud

Secura
Secura
Read more
A Marketer's Guide to Personalization

A Marketer's Guide to Personalization

Lotame
Lotame
Read more
Closing the CX Gap - Customer Experience Trends Report

Closing the CX Gap - Customer Experience Trends Report

Acquia
Acquia
Read more
How to Take a Crawl-Walk-Run Approach for Personalisation Success

How to Take a Crawl-Walk-Run Approach for Personalisation Success

Acquia
Acquia
Read more
RedEye’s Roadmap to Marketing Automation Success

RedEye’s Roadmap to Marketing Automation Success

RedEye
RedEye
Read more

Latest reports

See all
A Practical Guide: To Protecting Business Data in the Cloud

A Practical Guide: To Protecting Business Data in the Cloud

Secura
Secura
Read more
5 ways leading brands are mastering digital behavior

5 ways leading brands are mastering digital behavior

Clicktale
Clicktale
Read more
9 Ways to use Experience Analytics Data

9 Ways to use Experience Analytics Data

Clicktale
Clicktale
Read more
Defining Digital Experience

Defining Digital Experience

Clicktale
Clicktale
Read more
How Dell Drives Digital Commerce with Analytics and Optimization

How Dell Drives Digital Commerce with Analytics and Optimization

Clicktale
Clicktale
Read more