Reports

Data Management Platform Playbook for Marketers

Please login or register to download the report

8 May, 2019

Data Management Platform Playbook for Marketers

Lotame

Data management platforms (DMP's) have risen to the forefront of marketing, but how can you be sure you are making the most of your audience data? Are you using the customer data you have available to increase engagement throughout the customer journey? If you’re looking for guidance, look no further. Get the DMP Playbook.

This playbook includes:

  • An overview of DMP Use Cases, including personalization, cross-device messaging, and attribution
  • Suggestions on how to hire or assign the DMP “owner” at your organization
  • What to consider when setting objectives and goals for your DMP
  • Tips & tricks for success for maximizing the value of your data

We’ve helped companies around the world in every industry develop and refine their data strategies to make the most of their customer data. In fact, our clients have seen up to $8 back for every $1 they spend on the Lotame DMP.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
Drive Engagement Around Your Offerings

Drive Engagement Around Your Offerings

Act-On Software
Act-On Software
Read more
How to Automate Your Marketing With a CRM System

How to Automate Your Marketing With a CRM System

Act-On
Act-On Software
Read more
Raconteur Insights | High Performance Media

Raconteur Insights | High Performance Media

Cision
Cision
Read more
An Introduction to Successful Marketing Automation

An Introduction to Successful Marketing Automation

Purple Square
 Purple Square
Read more
The Holiday Marketing Playbook

The Holiday Marketing Playbook

zoovu
Zoovu
Read more

Latest reports

See all
Level Up Your Data-Driven Marketing Game

Level Up Your Data-Driven Marketing Game

Marketo
Marketo
Read more
Time to Change Channels - and Your Cross-Channel Strategy

Time to Change Channels - and Your Cross-Channel Strategy

Marketo
Marketo
Read more
Proving Marketing's Impact on Revenue

Proving Marketing's Impact on Revenue

Marketo
Marketo
Read more
The Marketing Automation Quickstart Guide

The Marketing Automation Quickstart Guide

Act-On Software
Act-On Software
Read more