Reports

Turning Browsers into Buyers - Benelux Edition

Please login or register to download the report

22 January, 2019

Turning Browsers into Buyers - Benelux Edition

inRiver

The exponential growth in online shopping has spurred a wave of sector innovation. However, while there is an exciting retail opportunity, consumers are feeling overwhelmed by the plethora of online shopping options – from diverse channels, to varying product information and ways to pay. Specifically, with the introduction of new channel features, such as Instagram’s latest in-app shopping option, buyers can be inundated with special sales offers. 

The competitive nature of the e-commerce sector means brands and retailers must find a way to drive customer preference and loyalty. Managing customer expectations is critical and can be achieved by providing comprehensive, reliable and visually pleasing product information across all e-commerce channels. 

Nonetheless, it remains a challenge for retailers to cost effectively manage customer product expectations – online shopping has also driven a rise in product returns. This suggests there is a consumer disconnect – a gap between their product expectations and the reality of the product - often caused by misleading or incomplete product information or specifications. This has a substantial impact on retailers’ revenues. Dutch consumers are the frontrunners when it come to returns – 9% of all purchases are being returned, more than in any other European country. 

Discover how to better manage customer expectations, minimise returns and increase revenue for your e-commerce business in 2019.
Download your ‘Turning Browsers into Buyers’ guide now to discover more on:   

  • How and why consumer behaviour impacts purchase completion
  • Why offline product research is just as important as online
  • The impact that product information has on consumer decisions
  • How to proactively react to avoid lost sales and return

Interested in our regional reports? Read our reports on the Pan-European and United Kingdom markets.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Latest reports

See all
The Ultimate Guide to Meaningful Customer Engagement

The Ultimate Guide to Meaningful Customer Engagement

zoovu
zoovu
Read more
Guide to Referral in the Travel Sector

Guide to Referral in the Travel Sector

Mention Me
Mention Me
Read more
On-Demand Webinar: Optimizing the Continuous Flow of Customer Data in Your Business

On-Demand Webinar: Optimizing the Continuous Flow of Customer Data in Your Business

BlueVenn
BlueVenn
Read more
Eliminating Friction in the Funnel

Eliminating Friction in the Funnel

GetResponse
GetResponse
Read more
Infographic: Eliminating Friction in the Funnel

Infographic: Eliminating Friction in the Funnel

GetResponse
GetResponse
Read more