Reports

A CMO’s Guide to Digital Transformation

Please login or register to download the report

22 January, 2019

A CMO’s Guide to Digital Transformation

inRiver

The Wake Up Call 

A recent report from Forrester Research interestingly titled “The Sorry State of Digital Transformation in 2018” reminds us all that digital transformation has a long way to go to reach full maturity in most companies and it certainly is not something that can be put in the ‘too hard pile’. We must face the reality that now is the time that we must invest in developing a digital transformation strategy and taking massive action. 

Taking action can mean very different things to different companies. Depending on your company’s past appetite for risk and innovation, you might be well on the way to profound change or you might need to make a massive shift. What you need to do will differ widely. 

Discover how to plan, strategize, lead, and build an effective digital transformation. Download your copy of ‘A CMO's Guide to Digital Transformation' here to learn:   

  • How and why the CMO must drive a digital transformation project
  • What steps to take to enable an actionable transformation process
  • How to build the teams and skills critical for success
  • Expectation setting and KPIs

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Latest reports

See all
Digital Holidaymaker Trend Report - Young Edition

Digital Holidaymaker Trend Report - Young Edition

Fresh Relevance
Fresh Relevance
Read more
Digital Holidaymaker Trend Report - Luxury Edition

Digital Holidaymaker Trend Report - Luxury Edition

Fresh Relevance
Fresh Relevance
Read more
The Gift of Personalisation

The Gift of Personalisation

Fresh Relevance
In partnership with
Fresh Relevance
Read more
10 Ways to Personalise the Customer Experience with Behavioural Targeting

10 Ways to Personalise the Customer Experience with Behavioural Targeting

Fresh Relevance
Fresh Relevance
Read more
The Retail Social Proof Barometer

The Retail Social Proof Barometer

Fresh Relevance
Fresh Relevance
Read more