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The Power of Personalisation: Simple Steps to Provide a Unique Customer Experience

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16 October, 2019

The Power of Personalisation: Simple Steps to Provide a Unique Customer Experience

Fresh Relevance

Whether you want to launch your very first personalisation campaign or expand on what you’re already doing: To truly resonate with customers, you must understand their diverse preferences, attitudes, shopping occasions and needs. Using these insights, you can craft a seamless experience for each individual across channels.

This ebook, created by Fresh Relevance in association with Econsultancy, provides a step-by step guide to help you start and enhance your personalisation journey, including:

  • The types of data you need and how to collect it.
  • Ideas for building targeted campaigns that will resonate with customers.
  • The importance of real-time relevance in driving personalisation.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

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