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Social Proof: The Secret Ingredient to your Customer Lifecycle Marketing

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16 October, 2019

Social Proof: The Secret Ingredient to your Customer Lifecycle Marketing

Fresh Relevance

76% of consumers prefer other people's opinions over brand advertising - with testimonials, user-generated content and reviews providing the foundation for many purchasing decisions.

Is social proof – the psychological phenomenon that people tend to follow the actions of others in a given situation – the secret ingredient missing from your customer lifecycle marketing?

Download this whitepaper to learn what social proof is, why it works and how to use it. 

You will discover:

  • Five powerful forms of social proof.
  • How to harness them in your customer lifecycle marketing. 
  • Retailers who do it well. 
  • Easy ways to get started.

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