to download the report
Social Proof: The Secret Ingredient to your Customer Lifecycle Marketing
76% of consumers prefer other people's opinions over brand advertising - with testimonials, user-generated content and reviews providing the foundation for many purchasing decisions.
Is social proof – the psychological phenomenon that people tend to follow the actions of others in a given situation – the secret ingredient missing from your customer lifecycle marketing?
Download this whitepaper to learn what social proof is, why it works and how to use it.
You will discover:
- Five powerful forms of social proof.
- How to harness them in your customer lifecycle marketing.
- Retailers who do it well.
- Easy ways to get started.