Social Proof: The Secret Ingredient to your Customer Lifecycle Marketing

76% of consumers prefer other people's opinions over brand advertising - with testimonials, user-generated content and reviews providing the foundation for many purchasing decisions.

Is social proof – the psychological phenomenon that people tend to follow the actions of others in a given situation – the secret ingredient missing from your customer lifecycle marketing?

Download this whitepaper to learn what social proof is, why it works and how to use it. 

You will discover:

• Five powerful forms of social proof.
• How to harness them in your customer lifecycle marketing. 
• Retailers who do it well. 
• Easy ways to get started.