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Social Proof: The Secret Ingredient to your Customer Lifecycle Marketing

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16 October, 2019

Social Proof: The Secret Ingredient to your Customer Lifecycle Marketing

Fresh Relevance

76% of consumers prefer other people's opinions over brand advertising - with testimonials, user-generated content and reviews providing the foundation for many purchasing decisions.

Is social proof – the psychological phenomenon that people tend to follow the actions of others in a given situation – the secret ingredient missing from your customer lifecycle marketing?

Download this whitepaper to learn what social proof is, why it works and how to use it. 

You will discover:

  • Five powerful forms of social proof.
  • How to harness them in your customer lifecycle marketing. 
  • Retailers who do it well. 
  • Easy ways to get started.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

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