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A Primer on Personalization: How to Get Started On Your Web Content Personalization Strategy
Aimed at marketers, product managers, digital strategists and information architects this informative eBook covers the what, where and how of personalization.
The eBook looks at:
- Web personalization is explained in depth by looking at the different ways content can be personalised on the web
- How information architecture can be used for personalization
- How Amazon use personalization
- 10 benefits of personalization to your customers and to your business
- What do you need to implement personalization effectively?
- Selecting the right personalization technology.