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Failure at the Top: Fortune 100 Websites Plagued by Accessibility Issues

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2 April, 2019

Failure at the Top: Fortune 100 Websites Plagued by Accessibility Issues

Ovum Consulting

Websites of America's Largest Companies Plagued by Accessibility Issues, Risking Litigation and Loss of Market Share 

America's largest companies are failing their online customers on a grand scale. While digital marketing has become increasingly complex and sophisticated, enterprises are still falling down on the basics, leaving their websites riddled with accessibility and digital quality issues. Not only are these organizations compromising their brands and putting themselves at risk of litigation, they are ultimately undermining returns on the billions of dollars of annual marketing spend.

Included in this report: 

  • Fortune 100 website accessibility audit: leaders and losers across market sectors
  • Why major organizations are failing to provide accessible websites
  • How enterprises are missing opportunities to gain competitive advantage
  • Why costly and damaging accessibility litigation is on the rise
  • Enterprises need to act urgently to turn the tide on digital accessibility

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