Reports

On-Demand Webinar | Facing the Facts: The State of Personalization Today

Please login or register to access the report

4 July, 2019

On-Demand Webinar | Facing the Facts: The State of Personalization Today

Acquia

We’ve been talking about the value of personalization for ten years (or maybe more), and you’ve likely read dozens of articles explaining how personalization can help drive business results.

The personalization space has fundamentally shifted. Once a “nice to have” and competitive advantage, personalization is now a requirement for customer experience focused organizations. In fact, 89% of digital businesses are investing in personalization, meaning if you aren’t doing so today, you’re already behind the competition.

That said, building a personalization practice is still a challenge for a lot of organizations today. Some are lacking strategy from the outset, knowing they want to “do personalization” but not exactly sure what that means or how to start. Others have a clear sense of what they want to do, but are constricted by the bottleneck that exists between marketing and development teams.

In this on-demand webinar, we’ll discuss:

  • Key trends and data points about the state of personalization today
  • The business challenges and requirements around personalization
  • How to define, create and launch a personalization strategy
  • Capabilities your personalization solution needs to have
  • A preview of new capabilities available within Acquia Lift to solve these challenges and make building personalized digital experiences easier than ever at scale

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
Building Personalization with a Headless CMS

Building Personalization with a Headless CMS

Jahia
Jahia
Read more
Personalized Experiences: Crawl, Walk, Run

Personalized Experiences: Crawl, Walk, Run

Jahia
Jahia
Read more
Analysing the Global Digital Asset Management Vendor Landscape

Analysing the Global Digital Asset Management Vendor Landscape

censhare
censhare
Read more
Global CX Leaders Debate Personalization

Global CX Leaders Debate Personalization

censhare
censhare
Read more
One-To-One Marketing and the Elusive Digital Experience Platform

One-To-One Marketing and the Elusive Digital Experience Platform

censhare
censhare
Read more

Latest reports

See all
Building Personalization with a Headless CMS

Building Personalization with a Headless CMS

Jahia
Jahia
Read more
Your Digital Experience Stack Check

Your Digital Experience Stack Check

Jahia
Jahia
Read more
Personalized Experiences: Crawl, Walk, Run

Personalized Experiences: Crawl, Walk, Run

Jahia
Jahia
Read more
Loyalty That Lasts: Evolving Growth Strategies to Activate Emotional Connections with Brands

Loyalty That Lasts: Evolving Growth Strategies to Activate Emotional Connections with Brands

Cheetah Digital
Cheetah Digital
Read more
A Marketer’s Guide to Zero-Party Data

A Marketer’s Guide to Zero-Party Data

Cheetah Digital
Cheetah Digital
Read more