Reports

On-Demand Webinar | Facing the Facts: The State of Personalization Today

Please login or register to access the report

4 July, 2019

On-Demand Webinar | Facing the Facts: The State of Personalization Today

Acquia

We’ve been talking about the value of personalization for ten years (or maybe more), and you’ve likely read dozens of articles explaining how personalization can help drive business results.

The personalization space has fundamentally shifted. Once a “nice to have” and competitive advantage, personalization is now a requirement for customer experience focused organizations. In fact, 89% of digital businesses are investing in personalization, meaning if you aren’t doing so today, you’re already behind the competition.

That said, building a personalization practice is still a challenge for a lot of organizations today. Some are lacking strategy from the outset, knowing they want to “do personalization” but not exactly sure what that means or how to start. Others have a clear sense of what they want to do, but are constricted by the bottleneck that exists between marketing and development teams.

In this on-demand webinar, we’ll discuss:

  • Key trends and data points about the state of personalization today
  • The business challenges and requirements around personalization
  • How to define, create and launch a personalization strategy
  • Capabilities your personalization solution needs to have
  • A preview of new capabilities available within Acquia Lift to solve these challenges and make building personalized digital experiences easier than ever at scale

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
Buyers Guide To Mobile Marketing Software

Buyers Guide To Mobile Marketing Software

Upland Mobile Messaging
Upland Mobile Messaging
Read more
Customer Journey Optimization for Large Businesses and Complex Marketing

Customer Journey Optimization for Large Businesses and Complex Marketing

GetResponse MAX
GetResponse
Read more
The Amazingly Effective Email Marketing Automation Guide

The Amazingly Effective Email Marketing Automation Guide

Act-On Software
Act-On Software
Read more
How to Attract More Prospects

How to Attract More Prospects

Act-On
Act-On Software
Read more
Customer Data Platform Use Cases for Retail

Customer Data Platform Use Cases for Retail

Acquia
Acquia
Read more

Latest reports

See all
Reviewing Agency Business Processes

Reviewing Agency Business Processes

Tangram
Tangram
Read more
When is it Time to Switch up to an Integrated Platform?

When is it Time to Switch up to an Integrated Platform?

Tangram
Tangram
Read more
Managing Your Changing Workforce

Managing Your Changing Workforce

Tangram
Tangram
Read more
How Agency Processes are Evolving & What it Means for Agency Technology

How Agency Processes are Evolving & What it Means for Agency Technology

Tangram
Tangram
Read more