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Framework for a Profitable Influencer Marketing Strategy

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19 September, 2018

Framework for a Profitable Influencer Marketing Strategy

ZINE

Through using both the insights from our extensive research, and ZINE’s experience managing influencer campaigns for brands and agencies, we present this Influencer Marketing Framework as a practical guide to help you navigate the world of influencer marketing.

In this framework we address:

  • Researching -  finding the right influencer, transparency in numbers, and assessing audience health. 
  • Planning - how to prepare an effective campaign brief with brand safety in mind. Negotiations – how to evaluate costs. 
  • Executing – guidelines on implementing a campaign, collaborating with influencers effectively, and staying within regulations
     

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