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Framework for a Profitable Influencer Marketing Strategy
Through using both the insights from our extensive research, and ZINE’s experience managing influencer campaigns for brands and agencies, we present this Influencer Marketing Framework as a practical guide to help you navigate the world of influencer marketing.
In this framework we address:
- Researching - finding the right influencer, transparency in numbers, and assessing audience health.
- Planning - how to prepare an effective campaign brief with brand safety in mind. Negotiations – how to evaluate costs.
- Executing – guidelines on implementing a campaign, collaborating with influencers effectively, and staying within regulations
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