Framework for a Profitable Influencer Marketing Strategy

Through using both the insights from our extensive research, and ZINE’s experience managing influencer campaigns for brands and agencies, we present this Influencer Marketing Framework as a practical guide to help you navigate the world of influencer marketing.

In this framework we address:

• Researching -  finding the right influencer, transparency in numbers, and assessing audience health. 
• Planning - how to prepare an effective campaign brief with brand safety in mind. Negotiations – how to evaluate costs. 
• Executing – guidelines on implementing a campaign, collaborating with influencers effectively, and staying within regulations