Reports

Framework for a Profitable Influencer Marketing Strategy

Please login or register to download the report

19 September, 2018

Framework for a Profitable Influencer Marketing Strategy

ZINE

Through using both the insights from our extensive research, and ZINE’s experience managing influencer campaigns for brands and agencies, we present this Influencer Marketing Framework as a practical guide to help you navigate the world of influencer marketing.

In this framework we address:

  • Researching -  finding the right influencer, transparency in numbers, and assessing audience health. 
  • Planning - how to prepare an effective campaign brief with brand safety in mind. Negotiations – how to evaluate costs. 
  • Executing – guidelines on implementing a campaign, collaborating with influencers effectively, and staying within regulations
     

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
Omni-Channel Marketing for Customer‑Driven Interaction

Omni-Channel Marketing for Customer‑Driven Interaction

Kentico
Kentico
Read more
A Marketer's Guide to Personalization

A Marketer's Guide to Personalization

Lotame
Lotame
Read more
Data Management Platform Playbook for Marketers

Data Management Platform Playbook for Marketers

Lotame
Lotame
Read more
Closing the CX Gap - Customer Experience Trends Report

Closing the CX Gap - Customer Experience Trends Report

Acquia
Acquia
Read more
How to Take a Crawl-Walk-Run Approach for Personalisation Success

How to Take a Crawl-Walk-Run Approach for Personalisation Success

Acquia
Acquia
Read more

Latest reports

See all
Customer Data Excellence: Where do you sit in the Maturity Model?

Customer Data Excellence: Where do you sit in the Maturity Model?

BlueVenn
BlueVenn
Read more
The Modern Marketer's Guide to Cross Channel Journey Marketing

The Modern Marketer's Guide to Cross Channel Journey Marketing

Acquia
Acquia
Read more
Exploring how Shoppers Connect with Brands and Retailers Through User-Generated Content

Exploring how Shoppers Connect with Brands and Retailers Through User-Generated Content

Bazaarvoice
Bazaarvoice
Read more
The Business Case for Kentico in Microsoft Azure

The Business Case for Kentico in Microsoft Azure

Kentico
Kentico
Read more
PIM: From Basic to Next Generation

PIM: From Basic to Next Generation

Contentserv
Contentserv
Read more