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The ultimate guide to Customer Journey Optimisation
CJO is the new CRO. As an e-commerce retailer, in order to keep competing and keep converting in an increasingly competitive market, you need to know your customer journey like the back of your hand – and be an expert at making it relevant and seamless. Because if you don’t, your competitors will.
In this guide, you’ll get step-by-step pointers on how to map out your customer journey and then optimise it, along with examples of brands who are excelling at this. By the end, you’ll see your brand – and hopefully your customer – in a whole new light.
Get the guide to learn how to:
- Map your customer journey in 10 simple steps
- Leverage data to Identify your ‘moments of truth’
- Ensure that the onsite visitor journey is fully optimised