Google Comparison Shopping Site Solution For Retailers

Following the EU antitrust ruling last year, Google created a programme for comparison shopping sites to appear in shopping ads on general search results pages. With favourable CPC rates and an ad credit of up to 86k Euros every calendar month this initiative gives retailers a new opportunity to take maximum advantage of lower advertising costs offered by Google CSS.

Here, this guide will explain how this new scheme works, the benefits to your business and how you can get started.