Google Comparison Shopping Site Solutions for Agencies

Google’s new CSS Partner program launched in September 2017. Since then, agencies have been rushing to create their own sites to compete with the likes of Kelkoo and Shopping.com. With Google offering favourable CPC rates and an ad credit of up to 86k Euros every calendar month the opportunity this presents for agencies and their clients requires rapid action.

There are two main challenges facing agencies – they can either create a team to manage and run a new Comparison Shopping Site internally or partner with another agency and risk their client list.

This guide explains how agencies can act fast and overcome the hurdles to the benefit of themselves and their clients.