Reports

2018 Shopper Study: Personalization, Promotions & Privacy Study by Kelton

Please login or register to download the report

10 September, 2018

2018 Shopper Study: Personalization, Promotions & Privacy Study by Kelton

SheerID

How do you gain loyal customers when acquisition costs and privacy concerns are rising?

This recent research conducted by Kelton Global surveyed 1,000 shoppers to discover what factors motivate them to try a new brand, make a first purchase, and shop more frequently. The study also explored how the prevalence of data breaches has impacted  consumer attitudes about the way brands treat their data and communicate with them.

Download this research study to learn:

  • How gated offers make consumers feel, and how that influences their shopping behavior.
  • What drives consumer trial and repeat purchases.
  • Tactics for maintaining consumer trust around data privacy.
  • Techniques for offering highly targeted promotions.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Latest reports

See all
The State of Customer Engagement 2020

The State of Customer Engagement 2020

dotdigital
Dotdigital
Read more
Build Brand Humanity by Mastering Empathy at Scale

Build Brand Humanity by Mastering Empathy at Scale

Braze
Braze
Read more
Ranking Factors 2019: Increase your Online Performance with Google Lighthouse

Ranking Factors 2019: Increase your Online Performance with Google Lighthouse

Searchmetrics
Searchmetrics
Read more
The Evolution of Custom Ranking Factors With Machine Learning

The Evolution of Custom Ranking Factors With Machine Learning

Searchmetrics
Searchmetrics
Read more
5 Tips for Actionable Customer Insights in a Cross-Channel World

5 Tips for Actionable Customer Insights in a Cross-Channel World

Mapp
Mapp
Read more