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The Definitive Guide To Marketing Automation
Marketing automation is the technology that allows companies to streamline, automate, and measure marketing tasks and workflows so they can increase operational efficiency and grow revenue faster.
This Definitive Guide to Marketing Automation is designed to answer all your questions about the topic. It will show you what marketing automation is, and how it can help your company. It will also show you how to select the right system, and what investments are required for success.
This report will explain:
- Why marketing automation is so hot right now
- How marketing automation differs from other technologies such as CRM and email marketing solutions
- The common features and advanced functions of marketing automation tools
- How to build a business case and convince internal stakeholders to act
- The future of marketing automation
Marketo have also included worksheets that you can use to decide whether your company is ready for marketing automation, and how it will help you increase your revenue and attain your business goals.