Reports

The Definitive Guide To Marketing Automation

Please login or register to download the report

19 February, 2018

The Definitive Guide To Marketing Automation

Marketo

Marketing automation allows businesses to save time and money, measure and optimize marketing investments, and grow revenue faster. According to Marketo's benchmark analysis, businesses that use marketing automation can grow their pipeline by 45%, enjoy 25% higher revenue, and allow sales reps to spend 22% more time selling. 

Marketing automation is a must-have for modern marketing teams. It streamlines, automates, and measures marketing tasks and workflows to help you save time and money, measure investments, increase operational efficiency, and fast-track revenue growth.

This Definitive Guide to Marketing Automation is designed to answer any and all questions you have about the topic. This guide will define what marketing automation is and how it can help your company, you will also cover:

  • Why marketing automation is so hot right now
  • How marketing automation differs from other technologies such as CRM and email marketing solutions
  • The common features and advanced functions of marketing automation tools
  • How to build a business case and convince internal stakeholders to act
  • The future of marketing automation

Whether you’re new to marketing automation or looking to take your marketing automation efforts to the next level, this comprehensive, resource-packed guide will help you get the most out of marketing automation for your business.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
 How to Reach Ultimate Efficiency in Retail Print Collateral Production

How to Reach Ultimate Efficiency in Retail Print Collateral Production

censhare
censhare
Read more
How Consumer Electronics Brands are Shifting Strategies to Compete

How Consumer Electronics Brands are Shifting Strategies to Compete

zoovu
Zoovu
Read more
How to Offer 1:1 Consultation Across Your Digital Channels

How to Offer 1:1 Consultation Across Your Digital Channels

zoovu
Zoovu
Read more
Human-to-Human Consultation: Increase Sales and Uncover Preferences

Human-to-Human Consultation: Increase Sales and Uncover Preferences

zoovu
Zoovu
Read more

Latest reports

See all
Gartner Magic Quadrant for Web Content Management 2019

Gartner Magic Quadrant for Web Content Management 2019

Kentico
Kentico
Read more
What COVID-19 Means for Ecommerce

What COVID-19 Means for Ecommerce

zoovu
Zoovu
Read more
How to Manage Sites At Scale With Acquia Cohesion and Site Factory

How to Manage Sites At Scale With Acquia Cohesion and Site Factory

Acquia
Acquia
Read more
Launching a Personalization Pilot with Acquia Lift: From Concept to Customers in 10 Days

Launching a Personalization Pilot with Acquia Lift: From Concept to Customers in 10 Days

Acquia
Acquia
Read more
Open Marketing: The Future of Digital Experience Creation

Open Marketing: The Future of Digital Experience Creation

Acquia
Acquia
Read more