Fuelling success: A guide to call tracking options in the automotive industry

Basic forms of call tracking have been used in the automotive industry for over 20 years. But the technology has moved on and there are many more options. Clinging to the practices of the past risks missing out on revenue and wasting budget. It’s time to get up to speed…

In this guide, find out how to:

• See which sources are driving valuable phone calls.
• Plan activities based around insights gained from the whole customer journey.
• Understand call volumes, times and marketing attribution.
• Build the modern call tracking strategy that suits you.