The State of AI in B2B Marketing

The findings from this survey will help B2B marketers understand how they compare to peers in their view of AI applications, and set future expectations on how to create value.

Artificial Intelligence (AI) is becoming more prevalent as a component of marketing technology solutions, with huge potential to improve business and marketing performance.

The early-stage information and ideas about AI in marketing also creates confusion. Vendors and thought leaders often discuss machine learning, propensity modeling, and natural-language processing, which are all different types of AI. Even so, marketers at all levels believe there is tremendous potential for using AI in a variety of applications to help achieve business goals.

Download this report to find out:

• The expectations for AI in B2B marketing
• The data quality problem
• How marketers are currently using AI

Discover how you compare with other B2B marketers, and how they are using AI technology.