Reports

How to Power Your Go-to-Market Strategy with Fire

Please login or register to download the report

31 July, 2018

How to Power Your Go-to-Market Strategy with Fire

EverString

The era of selling on a hunch is over. To thrive today, companies need data-driven insights that identify high-fit leads who are likeliest to convert. It’s the only way for an effective go-to-market strategy to take hold.

FIRE is the solution. By combining fit, intent, recency, and engagement data, FIRE is a methodology designed to help your team prioritize your best leads, shorten sales cycles, and improve your win rate.

In this guide, you will learn:

  • Why FIRE is mission-critical for an effective account-based strategy
  • How the four elements of FIRE work together to identify your best leads
  • How to operationalize FIRE and shift from prospecting to converting
  • What one company did to increase their win rate by 125% with FIRE

Download this guide to find out how FIRE works, what it looks like in operation, and why you need it.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Latest reports

See all
E-Commerce Evaluator's Guide

E-Commerce Evaluator's Guide

Episerver
Episerver
Read more
Marketing in a Post-Covid World

Marketing in a Post-Covid World

Mention Me
Mention Me
Read more
The #1 Secret Smashing Your Email Marketing KPIs

The #1 Secret Smashing Your Email Marketing KPIs

Cheetah Digital
Cheetah Digital
Read more
Driving Growth by Turning Acquisition to Advocacy

Driving Growth by Turning Acquisition to Advocacy

Cheetah Digital
Cheetah Digital
Read more
Common Pains of e-commerce Website Migration - and how to avoid them

Common Pains of e-commerce Website Migration - and how to avoid them

Virto Commerce
Virto Commerce
Read more