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How to Power Your Go-to-Market Strategy with Fire

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31 July, 2018

How to Power Your Go-to-Market Strategy with Fire

EverString

The era of selling on a hunch is over. To thrive today, companies need data-driven insights that identify high-fit leads who are likeliest to convert. It’s the only way for an effective go-to-market strategy to take hold.

FIRE is the solution. By combining fit, intent, recency, and engagement data, FIRE is a methodology designed to help your team prioritize your best leads, shorten sales cycles, and improve your win rate.

In this guide, you will learn:

  • Why FIRE is mission-critical for an effective account-based strategy
  • How the four elements of FIRE work together to identify your best leads
  • How to operationalize FIRE and shift from prospecting to converting
  • What one company did to increase their win rate by 125% with FIRE

Download this guide to find out how FIRE works, what it looks like in operation, and why you need it.

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