How to Power Your Go-to-Market Strategy with Fire

The era of selling on a hunch is over. To thrive today, companies need data-driven insights that identify high-fit leads who are likeliest to convert. It’s the only way for an effective go-to-market strategy to take hold.

FIRE is the solution. By combining fit, intent, recency, and engagement data, FIRE is a methodology designed to help your team prioritize your best leads, shorten sales cycles, and improve your win rate.

In this guide, you will learn:

• Why FIRE is mission-critical for an effective account-based strategy
• How the four elements of FIRE work together to identify your best leads
• How to operationalize FIRE and shift from prospecting to converting
• What one company did to increase their win rate by 125% with FIRE

Download this guide to find out how FIRE works, what it looks like in operation, and why you need it.