ABM is a Team Sport: How ABM Impacts Your Role

Account-Based Marketing (ABM) is no longer a nice to have. It’s become critical to a B2B marketer’s ability to align with Sales, grow revenue and deliver seamless customer experiences. But ABM means more than just deciding to focus on accounts for a particular campaign or quarter—it requires commitment and collaboration from everyone on your marketing team.

In this eBook, we’ll cover the roles that span across a marketing organization, how they fit into an ABM strategy and explore some tactics you can start implementing right away.