Reports

ABM is a Team Sport: How ABM Impacts Your Role

Please login or register to download the report

4 April, 2018

ABM is a Team Sport: How ABM Impacts Your Role

Demandbase

Account-Based Marketing (ABM) is no longer a nice to have. It’s become critical to a B2B marketer’s ability to align with Sales, grow revenue and deliver seamless customer experiences. But ABM means more than just deciding to focus on accounts for a particular campaign or quarter—it requires commitment and collaboration from everyone on your marketing team.

In this eBook, we’ll cover the roles that span across a marketing organization, how they fit into an ABM strategy and explore some tactics you can start implementing right away.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Latest reports

See all
The 5 Elements of Great Site Search

The 5 Elements of Great Site Search

Yext
Yext
Read more
Optimise Your Content Management System for Search

Optimise Your Content Management System for Search

Yext
Yext
Read more
Listings and Landing Pages: A Powerful Pairing

Listings and Landing Pages: A Powerful Pairing

Yext
Yext
Read more
How Restaurant Brands Can Succeed in Search

How Restaurant Brands Can Succeed in Search

Yext
Yext
Read more
Who is Answering Questions About Your Brand?

Who is Answering Questions About Your Brand?

Yext
Yext
Read more