Reports

Email Marketing Trends 2018

Please login or register to download the report

12 July, 2018

Email Marketing Trends 2018

Communicator

Email continues to maintain its stronghold in the digital landscape of 2018, with worldwide users surpassing the 3.8 billion mark.

Despite the widely voiced opinion that email is dead, the stats boldly demonstrate otherwise. 
According to a study by Crain's BtoB Magazine, marketers continue to reap the benefits of email marketing to its worldwide audience, with 59% stating that email is their most effective channel for generating the all-important £. 

Scoping out the digital environment for 2018, many of the key trends that impacted email throughout 2017 continue to remain prevalent, with a couple of interesting developments and new additions. 

Here’s what we’re keeping a close eye on in 2018:

  • GDPR forces much needed attention on all things ‘data’
  • Artificial Intelligence (AI) reigns supreme
  • Content continues as the customer journey cornerstone
  • Customer experience marketing increases
  • Social media and the Twitter/Linkedin battle
     

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Latest reports

See all
Why Sitecore is the Perfect Tool for Charities

Why Sitecore is the Perfect Tool for Charities

Trillium
Trillium
Read more
What does Omnichannel Marketing Means for Charities and Membership Organisations

What does Omnichannel Marketing Means for Charities and Membership Organisations

Trillium
Trillium
Read more
Your Journey to Digital Success

Your Journey to Digital Success

Trillium
Trillium
Read more
The Future of Fundraising

The Future of Fundraising

Trillium
Trillium
Read more
Understanding Airline & Travel Booking Trends

Understanding Airline & Travel Booking Trends

SaleCycle
SaleCycle
Read more