Campaign Planning: A guide to setting your foundations

Where do you start with logically planning out a complex customer journey?

This guide shares the best advice on how to organise your campaign planning like an email marketing pro.

With the right foundations, the email marketing world really can be your oyster. But where do you start with logically planning out a complex customer journey? The process can be daunting.

Taking your communications from a one-off dispatch right through to a carefully planned, targeted campaign including sophisticated email marketing techniques takes some thorough planning, and that’s where this Campaign Planning guide comes in handy.

The guide covers all aspects of planning a campaign, including:

• Objectives
• Top of the funnel content
• Bottom of the funnel content
• Data
• Planning your first campaign
• Top tips for success

Take five with this report to ensure your next email campaign is a success.