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Why Adobe Campaign? Five Key Elements to Data-Driven Marketing
Consumers want brand experiences to be easy, convenient and authentic, but a CRM marketer’s setup to deliver this can become complex, expensive and inefficient. Data-driven marketing is now more appealing than ever: customer journeys that adapt and personalise in real-time, through accurate insights – yes please!
But the reality is that data is only one part of the puzzle, technology selection and more so technology optimisation and integration, are fundamental barriers.
Adobe Campaign is one of the top campaign management platforms for data-driven marketing, but what does that really mean? In this whitepaper you will learn more about the 5 key elements to data-driven marketing within Adobe Campaign:
- Scale & Compliance
- Creating a single integrated platform