The Ultimate Guide to B2B Predictive Sales & Marketing

Download “The Ultimate Guide to B2B Predictive Sales & Marketing” e-Book– the only resource you need to understand how advanced AI enabled sales and marketing drives competitive advantage and accelerates B2B growth.

The guide will enable you to make an initial assessment of the predictive opportunity in your B2B sales and marketing operations.

In this guide:

• An introduction to Predictive Sales & Marketing for B2B
• 4 Steps to Predictive Sales & Marketing
• How Predictive Analytics works?
• The Data-Sphere
• The Evolution of Marketing & Predictive Technology
• Common Predictive Use Cases
• Prescriptive insights using Customer Lifetime Value (CLV)
• Who can Benefit from this Technology?
• Should we do this in-house?
• What Value is hidden in your Marketing Automation and CRM data?
• Why Predictive Sales & Marketing is now a must-have?