Reports

Paid Search Benchmark 2018

Please login or register to download the report

21 August, 2018

Paid Search Benchmark 2018

Adthena

This report benchmarks ad spend and performance in search, and encompasses data from over 140 million paid search ads,  135,000 advertisers, and 5.6 million search terms in the US, UK, and Australia, revealing global search trends and category specific insights.

  • Benchmarks competitor Ad Spend and Performance, for insights that inform strategic decision making within 8 key verticals.
  • Reveals that the SERP is more competitive than ever, using data-driven insights to map out gaps and opportunities for market growth.
  • Visualizes the power of AI and Machine Learning in its ability to segment large volumes of search data, demonstrating the competitiveness of each category.

For senior decision makers in digital, this kind of competitive intelligence can be used to refine, iterate, and optimize search campaigns.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
Ranking Factors 2019: Increase your Online Performance with Google Lighthouse

Ranking Factors 2019: Increase your Online Performance with Google Lighthouse

Searchmetrics
Searchmetrics
Read more
The Evolution of Custom Ranking Factors With Machine Learning

The Evolution of Custom Ranking Factors With Machine Learning

Searchmetrics
Searchmetrics
Read more
Digital SEO Success Factor Linguistics

Digital SEO Success Factor Linguistics

Searchmetrics
Searchmetrics
Read more
Online Reputation Management

Online Reputation Management

Searchmetrics
Searchmetrics
Read more
Ranking Factors 2019: Google Lighthouse

Ranking Factors 2019: Google Lighthouse

Searchmetrics
Searchmetrics
Read more

Latest reports

See all
Why Start Digital Transformation with PIM?

Why Start Digital Transformation with PIM?

inRiver
inRiver
Read more
Five Secrets for Improving Customer Experience via Better Product Content

Five Secrets for Improving Customer Experience via Better Product Content

inRiver
inRiver
Read more
Guide to Referral in the Finance Sector

Guide to Referral in the Finance Sector

Mention Me
Mention Me
Read more
The State of Customer Engagement 2020

The State of Customer Engagement 2020

dotdigital
Dotdigital
Read more
Build Brand Humanity by Mastering Empathy at Scale

Build Brand Humanity by Mastering Empathy at Scale

Braze
Braze
Read more