Reports

General Data Protection Regulation 2017

Please login or register to download the report

19 September, 2017

General Data Protection Regulation 2017

Tealium

The focus of the General Data Protection Regulation (GDPR) may be European data, but its reach extends much further, applying to any company (including those in the US) collecting, storing and processing the data of EU citizens. This means its key aim of improving and protecting consumer rights is set to raise the standard of data processing transparency, globally. Giving users the right to access, correct, delete, and transfer the data held about them, GDPR will provide consumers with a deeper understanding of the way brands perceive them and how to realize the value of their personal data.

Download dataIQ’s General Data Protection Regulation 2017 report to:

  • Understand the consumer perspective on data collection, consent, context and control
  • Understand the business/marketer’s processes, opportunities and challenges in adjusting to the new Regulation
  • Identify any mis-alignments between the two sides’ views of the data exchange and their root causes.
    This whitepaper looks into how aware consumers are of the way data is collected from their digital footprint, as well as how businesses rely on these data streams to deliver personalized services and a better customer experience.

The countdown is on. Companies must get their data practices in line. But they should also see GDPR as an opportunity to provide what today’s consumers want – clarity and processes that put their individual rights first.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
Marketing Post-GDPR: Two Tribes of Marketing

Marketing Post-GDPR: Two Tribes of Marketing

Marketo
Marketo
Read more
How To Make Your Website Compliant With The GDPR

How To Make Your Website Compliant With The GDPR

crownpeak
Crownpeak
Read more
International Email Spam Laws

International Email Spam Laws

Communigator
CommuniGator
Read more
Confirmation Opt-In What You Need To Do

Confirmation Opt-In What You Need To Do

Communigator
CommuniGator
Read more
Data Governance: Embracing Security and Privacy

Data Governance: Embracing Security and Privacy

Tealium
Tealium
Read more

Latest reports

See all
Framework for a Profitable Influencer Marketing Strategy

Framework for a Profitable Influencer Marketing Strategy

ZINE
ZINE
Read more
Magic Quadrant for CRM Lead Management

Magic Quadrant for CRM Lead Management

Gartner
Act-On
Read more
7 Reasons Leading Retailers Use Instant Verification

7 Reasons Leading Retailers Use Instant Verification

SheerID
SheerID
Read more
Lower Acquisition Cost With One Simple Strategy

Lower Acquisition Cost With One Simple Strategy

SheerID
SheerID
Read more
The Definitive Guide To Gated Offers

The Definitive Guide To Gated Offers

SheerID
SheerID
Read more