Reports

Personalization vs. Customization: Clarifying the Confusion

Please login or register to download the report

1 January, 2019

Personalization vs. Customization: Clarifying the Confusion

Progress Sitefinity

One of the biggest buzzwords for marketers over the past several years is personalization. 

When discussing this concept, people often use the terms “personalization” and “customization” interchangeably. Not clearly understanding the differences may explain why some businesses have difficulty implementing better experiences for their customers.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
Buyers Guide To Mobile Marketing Software

Buyers Guide To Mobile Marketing Software

Upland Mobile Messaging
Upland Mobile Messaging
Read more
Customer Journey Optimization for Large Businesses and Complex Marketing

Customer Journey Optimization for Large Businesses and Complex Marketing

GetResponse MAX
GetResponse
Read more
The Amazingly Effective Email Marketing Automation Guide

The Amazingly Effective Email Marketing Automation Guide

Act-On Software
Act-On Software
Read more
How to Attract More Prospects

How to Attract More Prospects

Act-On
Act-On Software
Read more
Customer Data Platform Use Cases for Retail

Customer Data Platform Use Cases for Retail

Acquia
Acquia
Read more

Latest reports

See all
Marketing's Missing Millions

Marketing's Missing Millions

Phrasee
Phrasee
Read more
Email subject line optimization tips

Email subject line optimization tips

Phrasee
Phrasee
Read more
Goodbye Junk Folder, Hello Inbox! A Guide to Email Marketing Deliverability

Goodbye Junk Folder, Hello Inbox! A Guide to Email Marketing Deliverability

Adestra
Adestra
Read more
Don't Hate, Automate: A Quick How-To Guide For Email Automation

Don't Hate, Automate: A Quick How-To Guide For Email Automation

Adestra
Adestra
Read more
Unlocking The Potential Of New Data Using Intelligent Email Automation

Unlocking The Potential Of New Data Using Intelligent Email Automation

Adestra
Adestra
Read more