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Personalization vs. Customization: Clarifying the Confusion

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1 January, 2019

Personalization vs. Customization: Clarifying the Confusion

Progress Sitefinity

One of the biggest buzzwords for marketers over the past several years is personalization. 

When discussing this concept, people often use the terms “personalization” and “customization” interchangeably. Not clearly understanding the differences may explain why some businesses have difficulty implementing better experiences for their customers.

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