Reports

Personalization vs. Customization: Clarifying the Confusion

Please login or register to download the report

1 January, 2019

Personalization vs. Customization: Clarifying the Confusion

Progress Sitefinity

One of the biggest buzzwords for marketers over the past several years is personalization. 

When discussing this concept, people often use the terms “personalization” and “customization” interchangeably. Not clearly understanding the differences may explain why some businesses have difficulty implementing better experiences for their customers.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
Facing the Facts: The State of Personalization Today

Facing the Facts: The State of Personalization Today

Acquia
Acquia
Read more
The State of Personalization Today (And what we are doing to fix it)

The State of Personalization Today (And what we are doing to fix it)

Acquia
Acquia
Read more
Forrester Report: Revamp Site Search To Jump-Start AI, Chat, And Personalization

Forrester Report: Revamp Site Search To Jump-Start AI, Chat, And Personalization

Algolia
Algolia
Read more
2018 Widen Connectivity Report

2018 Widen Connectivity Report

Widen
Widen
Read more
Widen’s 2018 Connectivity On-Demand Webinar

Widen’s 2018 Connectivity On-Demand Webinar

Widen
Widen
Read more

Latest reports

See all
Switched-On Consumers: Their Data, Their Terms

Switched-On Consumers: Their Data, Their Terms

Tealium
Tealium
Read more
How to Build a Data Foundation that Meets CCPA Compliance

How to Build a Data Foundation that Meets CCPA Compliance

Tealium
Tealium
Read more
Becoming Masters of Data and Analytics: 2019 Data and Analytics Predictions

Becoming Masters of Data and Analytics: 2019 Data and Analytics Predictions

Tealium
Tealium
Read more
Before You Buy: A Guide For Choosing A Customer Data Platform

Before You Buy: A Guide For Choosing A Customer Data Platform

Tealium
Tealium
Read more
The Holiday Marketing Playbook - It's a Marathon, not a Sprint

The Holiday Marketing Playbook - It's a Marathon, not a Sprint

zoovu
zoovu
Read more