Reports

Personalization vs. Customization: Clarifying the Confusion

Please login or register to download the report

1 January, 2019

Personalization vs. Customization: Clarifying the Confusion

Progress Sitefinity

One of the biggest buzzwords for marketers over the past several years is personalization. 

When discussing this concept, people often use the terms “personalization” and “customization” interchangeably. Not clearly understanding the differences may explain why some businesses have difficulty implementing better experiences for their customers.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
Customer Journey Optimization for Large Businesses and Complex Marketing

Customer Journey Optimization for Large Businesses and Complex Marketing

GetResponse MAX
GetResponse
Read more
The Amazingly Effective Email Marketing Automation Guide

The Amazingly Effective Email Marketing Automation Guide

Act-On Software
Act-On Software
Read more
How to Attract More Prospects

How to Attract More Prospects

Act-On
Act-On Software
Read more
Customer Data Platform Use Cases for Retail

Customer Data Platform Use Cases for Retail

Acquia
Acquia
Read more
A Primer on Personalization: How to Get Started On Your Web Content Personalization Strategy

A Primer on Personalization: How to Get Started On Your Web Content Personalization Strategy

Ibexa
Ibexa
Read more

Latest reports

See all
Headless Commerce: The Basics

Headless Commerce: The Basics

Amplience
Amplience
Read more
Driving Excellence in Twitter Customer Care: Top brand performers across 10 industries

Driving Excellence in Twitter Customer Care: Top brand performers across 10 industries

Sprinklr
Sprinklr
Read more
Customer Care: Build a Strategy for Today’s Customers

Customer Care: Build a Strategy for Today’s Customers

Sprinklr
Sprinklr
Read more
UK B2B CTV Research Report

UK B2B CTV Research Report

Unruly
Unruly
Read more
Superior Content Creation in Ecommerce Marketing

Superior Content Creation in Ecommerce Marketing

Styla
Styla
Read more