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The New Way to Webinar

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7 November, 2017

The New Way to Webinar

ON24

Today buyers prefer to postpone their interaction with sales until they’ve done their own research. These self-educating buyers demand a different approach to marketing: one that focuses on engagement as the best way to attract new prospects, keep them interested, build trust, and — ultimately — drive new leads and new business pipeline.

The interactive webinar is one of the few tools we have that makes multi-directional communication with our prospects possible. With modern webinar technology, the audience can communicate with the presenter, too. The more interactive a webinar is, the better you can engage your audience.

Highlights

  • How to evolve marketing strategies from passive to active
  • Keys to building an engaged audience
  • How to use behavioral lead scoring to increase revenue
  • How to increase the reach and value of your content

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