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Lead Intelligence: A Better Model for Lead Gen
Too often, marketers respond to the pressure to deliver business leads by designing programs that generate a large number of leads, regardless of quality.
Traditional lead generation tactics don’t deliver much information beyond basic form-fill data. But webinars are different: by providing prospects more ways to engage, webinars let marketers collect rich data to understand the person they are trying to reach.
Download this white paper to learn how ON24 webinars help you:
• Add behavioral metrics to your demographic data
• Satisfy sales with higher-quality leads
• Establish more effective SLAs with sales