Guide to the Psychology of Referral

When putting together a referral programme, there are 3 key elements which need to be considered to ensure success. We call these ”the 3 P’s” of referral.

This guide examines one of these –psychology –to understand how it has a major impact on your customers behaviour and their likelihood to refer, or go on to purchase if they have been referred by their friend. 

Sections include:

• What motivates customers to refer a friend?
• Cialdini's 6 weapons of influence
• Nudge therapy
• Checklist conclusion