You’ve probably heard about Artificial Intelligence (AI), and if you’re a little skeptical, we don’t blame you. Maybe it sounds a little bit sci-fi, vague or just plain too cool for B2B marketing. But the reality is, we’ve accepted that AI is already a part of our lives as consumers—think Siri, Alexa and self-driving cars—and it has the potential to be just as integral to our lives as B2B marketers.

In this eBook, we’ll talk about some of the big trends in marketing, where they still fall short, how AI can help and some of the ways B2B marketers are already leveraging AI for better results.