Reports

Expert ABM: Aligning Sales and Marketing

Please login or register to download the report

9 May, 2017

Expert ABM: Aligning Sales and Marketing

DemandBase

As marketers, we’ve got used to this idea that Sales isn’t our friend. Sure sometimes, we may agree on a topic or closed deal, but most of the time, we’re just trying to avoid each other. 

We all know that this kind of relationship isn’t healthy, but these days there are so many challenges for both teams, that we actually forget to find ways to come together.

In this eBook, we’ll show you that change is possible if you’re willing to shift your strategy. We’ll walk you through four key components:

  • The target account list
  • Metrics and goals
  • Campaign development
  • Technology considerations

 

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
Taking Adobe Campaign to the Next Level

Taking Adobe Campaign to the Next Level

Celerity
Celerity
Read more
How to Maximise the Salesforce Marketing Cloud

How to Maximise the Salesforce Marketing Cloud

Celerity
Celerity
Read more
How to Make Your Brand a Pillar of Strength

How to Make Your Brand a Pillar of Strength

Widen
Widen
Read more
The Content Wranglers’ Guide to Creative Harmony

The Content Wranglers’ Guide to Creative Harmony

Widen
Widen
Read more
The Digital Asset Management Implementation Playbook

The Digital Asset Management Implementation Playbook

Widen
Widen
Read more

Latest reports

See all
A Practical Guide: To Protecting Business Data in the Cloud

A Practical Guide: To Protecting Business Data in the Cloud

Secura
Secura
Read more
5 ways leading brands are mastering digital behavior

5 ways leading brands are mastering digital behavior

Clicktale
Clicktale
Read more
9 Ways to use Experience Analytics Data

9 Ways to use Experience Analytics Data

Clicktale
Clicktale
Read more
Defining Digital Experience

Defining Digital Experience

Clicktale
Clicktale
Read more
How Dell Drives Digital Commerce with Analytics and Optimization

How Dell Drives Digital Commerce with Analytics and Optimization

Clicktale
Clicktale
Read more