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Expert ABM: A Guide to Selling the Value of ABM in your Organisation

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9 May, 2017

Expert ABM: A Guide to Selling the Value of ABM in your Organisation

DemandBase

Are you convinced that your organisation needs to practice Account-Based Marketing (ABM), but you need a little help convincing your sales team? your marketing leadership? your c-suite? Well you’re in luck! We have built a set of tools, templates, and other assets to help you sell the value of ABM to all levels within your organisation:

1. Reference Guide:
Understand what’s important to each of the different teams, stakeholders, and decision makers within your organisation, and arm yourself with answers to the most common questions you’ll encounter when socialising ABM internally.

2. ROI Calculator:
Estimate and communicate the net new sales and revenue potential associated with an ABM strategy to get your organisation and your executive team excited and committed!

3. Powerpoint Deck:
We’ve created a short deck that you can use in presenting the value to the teams inside your organisation.

 

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