Reports

Expert ABM: A Guide to Selling the Value of ABM in your Organisation

Please login or register to download the report

9 May, 2017

Expert ABM: A Guide to Selling the Value of ABM in your Organisation

DemandBase

Are you convinced that your organisation needs to practice Account-Based Marketing (ABM), but you need a little help convincing your sales team? your marketing leadership? your c-suite? Well you’re in luck! We have built a set of tools, templates, and other assets to help you sell the value of ABM to all levels within your organisation:

1. Reference Guide:
Understand what’s important to each of the different teams, stakeholders, and decision makers within your organisation, and arm yourself with answers to the most common questions you’ll encounter when socialising ABM internally.

2. ROI Calculator:
Estimate and communicate the net new sales and revenue potential associated with an ABM strategy to get your organisation and your executive team excited and committed!

3. Powerpoint Deck:
We’ve created a short deck that you can use in presenting the value to the teams inside your organisation.

 

This report is available free to members, either login to your account or register to download now. Free membership enables full access to our knowledge centre.

Login to Download Register to Download

Recommended reports

See all
Context Marketing Organisation and Governance

Context Marketing Organisation and Governance

Sitecore
Sitecore
Read more
Context Marketing: Getting Organised

Context Marketing: Getting Organised

Sitecore
Sitecore
Read more
The Context Marketing Technologist

The Context Marketing Technologist

Sitecore
Sitecore
Read more
The Experience Architect

The Experience Architect

Sitecore
Sitecore
Read more
Today’s Most Powerful Martech Duo: The CDP and DSP

Today’s Most Powerful Martech Duo: The CDP and DSP

Tealium
Tealium
Read more

Latest reports

See all
How To Make Your Website Compliant With The GDPR

How To Make Your Website Compliant With The GDPR

crownpeak
Crownpeak
Read more
Choosing A WCM That Strengthens Your Cybersecurity Strategy

Choosing A WCM That Strengthens Your Cybersecurity Strategy

crownpeak
Crownpeak
Read more
The Financial Services Marketer's Guide To Web Accessibility

The Financial Services Marketer's Guide To Web Accessibility

crownpeak
Crownpeak
Read more
Achieving Digital Experience Transformation

Achieving Digital Experience Transformation

Decibel Insight
Decibel Insight
Read more
Finding patterns in digital body language

Finding patterns in digital body language

Decibel Insight
Decibel Insight
Read more