As enterprise companies hone their digital marketing capabilities, they’re evaluating new web content management systems as a hub for managing a multitude of digital experiences.

Faced with the urgency to reach their audiences across channels and devices, they’re weighing the advantages of tried-and-true, on-premise WCM solutions versus cloud-based ones that offer speed and agility.

But understanding the differences is a knotty challenge, with confusing language and misleading claims.

In this eBook “Choosing the Right WCM: On-Premise Vs. Cloud”, you’ll quickly become an expert on the benefits and drawbacks of both types of solutions.

You’ll learn:

• The difference between Software-as-a-Service (SaaS), Platform-as-a-Service (PaaS), and Infrastructure-as-a-Service (IaaS)
• The pros and cons of an on-premise WCM compared to a Cloud-based WCM
• The consequences of failing to distinguish between “Fake Cloud” and “True Cloud” solutions
• Insights into the next stage of evolution for WCM