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The Content Marketer’s Guide to Lead Generation
According to Forbes, 93 percent of B2B marketers claim content marketing works better for lead generation than traditional marketing. Why? Because content gives marketers the opportunity to help their potential customers solve pressing issues.
However, simply publishing an insightful blog post isn’t enough to generate leads. Conversely, holding all of your insights hostage until someone fills out a lead form isn’t a great approach either. If you only hit people up for information, you risk undermining trust. But if you publish a blog without the right system in place to capture and score leads, then your efforts won’t lead to ROI.
In this e-book, we’ll look at how you can strike the perfect balance to support both lead generation and brand awareness. We’ll also examine:
- How forward-thinking companies have taken innovative approaches with their content
- Ways to improve lead-form conversions
- What the future of lead gen content may look like