Reports

The Content Marketer’s Guide to Lead Generation

Please login or register to download the report

14 February, 2017

The Content Marketer’s Guide to Lead Generation

Contently

According to Forbes, 93 percent of B2B marketers claim content marketing works better for lead generation than traditional marketing. Why? Because content gives marketers the opportunity to help their potential customers solve pressing issues.

However, simply publishing an insightful blog post isn’t enough to generate leads. Conversely, holding all of your insights hostage until someone fills out a lead form isn’t a great approach either. If you only hit people up for information, you risk undermining trust. But if you publish a blog without the right system in place to capture and score leads, then your efforts won’t lead to ROI.

In this e-book, we’ll look at how you can strike the perfect balance to support both lead generation and brand awareness. We’ll also examine:

  • How forward-thinking companies have taken innovative approaches with their content
  • Ways to improve lead-form conversions
  • What the future of lead gen content may look like

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
Lead Intelligence: A Better Model for Lead Gen

Lead Intelligence: A Better Model for Lead Gen

ON24
ON24
Read more
#Unfiltered: How to empower customers to tell your story with visual commerce

#Unfiltered: How to empower customers to tell your story with visual commerce

Bazaarvoice
Bazaarvoice
Read more
Content Strategy For The Visual Consumer

Content Strategy For The Visual Consumer

Bazaarvoice
Bazaarvoice
Read more
Killer Workflows that Save time and deliver goods

Killer Workflows that Save time and deliver goods

Communigator
CommuniGator
Read more
NMRN: Bringing all their marketing under one roof

NMRN: Bringing all their marketing under one roof

Communigator
CommuniGator
Read more

Latest reports

See all
On-Demand Webinar: All About Marketing Automation - What It Is & Why It Works

On-Demand Webinar: All About Marketing Automation - What It Is & Why It Works

Marketo
Marketo
Read more
The Definitive Guide to Marketing Metrics and Analytics

The Definitive Guide to Marketing Metrics and Analytics

Marketo
Marketo
Read more
The Definitive Guide to Social Media Marketing

The Definitive Guide to Social Media Marketing

Marketo
Marketo
Read more
Marketing Metrics and Analytics Cheat Sheet

Marketing Metrics and Analytics Cheat Sheet

Marketo
Marketo
Read more
Moving to Marketo with a Seamless Migration

Moving to Marketo with a Seamless Migration

Marketo
Marketo
Read more