Reports

The Content Marketer’s Guide to Lead Generation

Please login or register to download the report

14 February, 2017

The Content Marketer’s Guide to Lead Generation

Contently

According to Forbes, 93 percent of B2B marketers claim content marketing works better for lead generation than traditional marketing. Why? Because content gives marketers the opportunity to help their potential customers solve pressing issues.

However, simply publishing an insightful blog post isn’t enough to generate leads. Conversely, holding all of your insights hostage until someone fills out a lead form isn’t a great approach either. If you only hit people up for information, you risk undermining trust. But if you publish a blog without the right system in place to capture and score leads, then your efforts won’t lead to ROI.

In this e-book, we’ll look at how you can strike the perfect balance to support both lead generation and brand awareness. We’ll also examine:

  • How forward-thinking companies have taken innovative approaches with their content
  • Ways to improve lead-form conversions
  • What the future of lead gen content may look like

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
How to Attract More Prospects

How to Attract More Prospects

Act-On
Act-On Software
Read more
How to Convert More Leads into Customers

How to Convert More Leads into Customers

Act-On
Act-On Software
Read more
Marketing Automation Strategy Guide: Effective Content Mapping

Marketing Automation Strategy Guide: Effective Content Mapping

Act-On
Act-On Software
Read more
What Is Digital Marketing (and Why Should You Care)?

What Is Digital Marketing (and Why Should You Care)?

Act-On
Act-On Software
Read more
What Is Marketing Automation (and Why Should You Care)?

What Is Marketing Automation (and Why Should You Care)?

Act-On
Act-On Software
Read more

Latest reports

See all
The Marketing Automation Quickstart Guide

The Marketing Automation Quickstart Guide

Act-On Software
Act-On Software
Read more
The Four Main Challenges Facing Financial Advisors

The Four Main Challenges Facing Financial Advisors

Act-On Software
Act-On Software
Read more
Growth Marketing Automation: The next wave

Growth Marketing Automation: The next wave

Act-On Software
Act-On Software
Read more
Drive Engagement Around Your Offerings

Drive Engagement Around Your Offerings

Act-On Software
Act-On Software
Read more
The Amazingly Effective Email Marketing Automation Guide

The Amazingly Effective Email Marketing Automation Guide

Act-On Software
Act-On Software
Read more