Reports

On-Demand Webinar: How to Master Content Segmentation & Personalization

Please login or register to access the report

28 July, 2017

On-Demand Webinar: How to Master Content Segmentation & Personalization

Contently

One of the most important words in marketing right now is relevance. Storytelling is great, and plenty of brands have stepped up their creative efforts, but investing the time and money to tell a good story is wasted without a strong strategy backing it up.

Contently and OneSpot partnered on this webinar to analyze how brands use segmentation and personalization to increase site traffic and user engagement. According to Gigya, 43 percent of consumers ignore future communications from a brand once they receive irrelevant information or products, so marketers need to master these skills if they want to their businesses to keep growing.

In this webinar, you’ll learn:

  • The difference between content segmentation and content personalization (and how they work together)
  • How to organize prospective buyers and serve them the right content based on need, preference, and behavior
  • Ways to connect buyers with content on a one-to-one level to maximize engagement

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
Humanity in Action: What Customer Engagement Is, Why It Matters, and What You Need to Know

Humanity in Action: What Customer Engagement Is, Why It Matters, and What You Need to Know

Braze
Braze
Read more
On-Demand Webinar | Facing the Facts: The State of Personalization Today

On-Demand Webinar | Facing the Facts: The State of Personalization Today

Acquia
Acquia
Read more
The State of Personalization Today (And what we are doing to fix it)

The State of Personalization Today (And what we are doing to fix it)

Acquia
Acquia
Read more
RedEye’s Roadmap to Marketing Automation Success

RedEye’s Roadmap to Marketing Automation Success

RedEye
RedEye
Read more
Personalization vs. Customization: Clarifying the Confusion

Personalization vs. Customization: Clarifying the Confusion

Progress Sitefinity
Progress
Read more

Latest reports

See all
Protecting Against the 10 Most Critical Web Security Risks

Protecting Against the 10 Most Critical Web Security Risks

Progress
Progress
Read more
Digital Insights 2019 Report

Digital Insights 2019 Report

Siteimprove
Siteimprove
Read more
Why Marketers Struggle with Customer Engagement

Why Marketers Struggle with Customer Engagement

Siteimprove
Siteimprove
Read more
On-Demand Webinar: Save Money and Increase Revenue with Data-Driven Marketing

On-Demand Webinar: Save Money and Increase Revenue with Data-Driven Marketing

Search Laboratory
Search Laboratory
Read more
Humanity in Action: What Customer Engagement Is, Why It Matters, and What You Need to Know

Humanity in Action: What Customer Engagement Is, Why It Matters, and What You Need to Know

Braze
Braze
Read more